Social media marketing is more than just a strategy, it’s a way of life. Embracing this fact sooner will enable you to do it right. I meet businesses that ask me what their ‘strategy’ should be and I say, just be yourself. How hard can that be?

In a previous article, I spoke about the simplicity of social media and how a fruit vendor in India taught us how to do it right. He just kept it simple and posted a Whatsapp status of his fruit and people saw it. They also bought from him seeing a new fruit on his status update every day. That was his way of reaching out to his target audience and selling to them.

Expanding on this discussion, your social media marketing is broken if your Facebook page or Instagram account or your Google ads aren’t bringing you any customers. Let’s face it, this is why we’re on social media, right? To get customers online.

I’ve identified 3 sure fire ways of fixing a broken social media marketing strategy. Make them part of your daily routine and you shall reap the benefits long into the future of your business.

1. Create Content Regularly:

I know you’ve heard this many times before, but please pay close attention to what I’m saying. Creating content regularly is like going to the gym. It’s difficult to maintain a regular routine, but when you do, you’ll see the benefits after each workout.

These are the few things you must be doing on a weekly basis:

  • Publish at least 1 article for your blog
  • Upload at least 14 original posts on your Instagram account
  • Connect with at least 1 prospective customer on LinkedIn
  • Do an Instagram or Facebook Live broadcast with 1 helpful tip for your customers and prospects

After you’re done with this, you have to engage your audiences daily with the content you’ve created. 80% of your time must be spent in marketing your services and only 20% of it in creating content. Be consistent and create even if you don’t feel like it. Missing one day will set you back by a full week.

If you want the most effective social media schedule we use at AI Digital
for our clients, then leave your email address here and we’ll send it to your inbox.

2. Don’t Camouflage:

You can learn from your competitors, but don’t do everything they’re doing. What works for them may not work for you. Moreover, this just makes you invisible in the huge stream of posts on your customers’ news feeds.

In order to be highly visible, you’ll need visual content that is highly appealing. Make sure you work with colours, textures, moving graphics, etc. According to Erik Qualman, the attention span of a typical human consumer is 7 seconds as compared to 8 seconds of a goldfish. So be highly visible, be seen at regular intervals and be consistent.

3. Network on Social Media:

Your business is on social media so that people can talk to you. So talk to them. I see a lot of businesses who don’t open their inboxes for days together. This will kill your business.

Also, make it a point to join communities, forums and groups where your customers come to get their information. Answer their questions and solve their problems. Appreciate their work and congratulate them whenever they do well. Keep them engaged. This will only keep you on the top of their mind. As Michael Stelzner, the founder of Social Media Examiner says, “Don’t expect to get anything in return. Just give.”  

You will need to meet and interact with new people regularly because when they trust you, they will open up their network to you.

To sum it up, all you need are three simple changes in your social media lifestyle.

  • Create Content Regularly
  • Be Highly Visible
  • Meet New People

These changes will not only help you in getting your social media strategy right, but they will also make you highly effective in attracting the right audience to your business

If you want to commit yourself to doing social media marketing the right way, get in touch with us. Let’s talk and see how we can streamline your social strategy.

Imaad Khan is the Chief Inbound Strategist at AI Digital. He has multiple graduate level qualifications in Digital Marketing and over 12 years of hands on entrepreneurial experience in Dubai. His passion is to create meaningful, effective and result oriented marketing campaigns for businesses. You will occasionally find him on online forums discussing weight gain without visiting the gym. You can connect with Imaad on Twitter.

Have you ever cringed about posting updates of your work online? I have and I’m sure you’ve felt this at some point too. My Whatsapp is always private and it’s mostly for personal contact. But some people go that extra mile to make their business as highly visible as possible.

I know it’s not just me and we’ve all drawn that invisible line that separates our personal persona from our professional one. Our Instagram accounts are protected so that we share certain moments of our lives with only our friends and family. There are those accounts that we use to build our professional network. Therefore, we choose these accounts very carefully depending on who’s watching us and what they need to know about us. As a social media professional, I’ve always believed in drawing this line and for good reasons.

But how does one decide where to draw this line? I drew inspiration from a fruit seller in India when I saw a friend’s post about him on Instagram.

Yes, his Whatsapp status is a picture of the products he sells. In digital marketing, we always talk about how you need to be where your prospects are and be there for them when they need you. This fruit vendor has not just done that, but has also found a way to create desire for his products by showcasing them through a medium. Whether or not they buy from him, he’s done what content marketers around the world are trying to achieve. To get people to talk about his story and amplify it with fondness.

If I had to put this inspiration in perspective, I would sum it up with the 3 things I learnt from this example:

1. Occam’s Razor:

Occam’s Razor is an idea developed by the English theologian and philosopher William of Ockham. It states that the simplest explanation is the best explanation. If you’re interested, read this article by Margaret Rouse  which will tell you more about Occam’s Razor.

This fruit seller didn’t have to hire a professional photographer or graphic designer to get his content created. He focused on what he could do best with what he had. I learnt that cutting out unnecessary detail helps you convey your message faster and with more clarity.

“What can be done with fewer is done in vain with more” – William of Ockham.

2. Digital Transformation:

You must be thinking, ‘why all this fuss about a fruit seller and his whatsapp status’? There’s a paradigm shift in the way businesses are reaching out to their prospects. It’s the need of the hour to go digital and this guy has nailed it. If he’s done it, why haven’t you?

He’s taken a leap of faith towards digital marketing while established businesses are still wondering how social media can help them. His one status update didn’t interrupt anybody’s daily lives, nor did it cost him any extra money. Whoever saw it would remember him as a fruit vendor and maybe come to see when he posted another update or try to know more. I realized that as a business, he’s achieved digital transformation seamlessly and without consciously being aware of it.

According to this MIT Sloan Management Review article, digital transformation in customer experience is a complex process that includes the following 3 factors:

a) Customer Understanding – Companies are spending more and more on social media tools to understand what makes customers happy. My friend’s fruit guy probably knows that if he keeps updating his status on Whatsapp regularly with a different picture each day, he’ll understand which fruit is liked by his prospects. Over a period of time, he’d gather data that would help him understand when to post a status update about which fruit and how he can stock his perishable inventory.

b) Top Line Growth – Brands are using more technology to educate their prospects before they’re ready to buy. This improves in-person sales conversations. Just the way this fruit seller used technology to start a conversation with people interested in buying fruit via Whatsapp.

c) Customer Touch Points – Enabling ease of access to customers with a tool they’re comfortable using. Be where your customers come to spend most of their time. Our fruit seller has done this so effortlessly. He knows that fruit is consumed by everybody (whether you’re a vegan or a meat lover) and these people spend most of their time on Whatsapp.

3. Cross That Line:

I learnt very simply that we’re trying really hard to keep our work separate from our personal lives and that’s not helping us in either. We’re setting ourselves this rigid system which makes our personal network a little distant from our professional one. This is the perfect recipe for monotony.

What you share with your personal circle stays within your personal circle because that’s what your ‘clan/herd/group’ is interested in talking about and the same goes for your work network as well. But from time to time, a tiny drop of orange in that green basket (and vice-versa) can stir up something exciting and can open new avenues for your business. Just how my friend never expected to see her fruit vendor marketing his products through a Whatsapp status and how I never expected that I’d find inspiration to write an article on social media marketing through my personal profile which I thought was only meant for personal exchanges. I want to thank Phalguni for letting me use this example in my article.

Digital marketing is here to stay and if an average fruit seller in India can adopt this way of creating more opportunities, I don’t see why we shouldn’t.

If you’ve been thinking of making the shift to digital marketing for your business or brand and haven’t made the move yet, here are 3 things I advise you to do right now:

  1. Keep It Simple – Don’t get bogged down by the pressure of investing more when you don’t have to in order to create the things that you don’t need for your marketing.
  2. Educate Your Customers – Half the sale is done when your customers know who you are, what you’re known for, what your product or service is and how it can solve their problem. Do this through social media platforms where they come to hang out.
  3. Don’t Be Shy – Don’t hesitate to show your personal network a glimpse of your professional life. You never know where great opportunities may arise. Go ahead, do it now.

We at AI Digital love helping businesses who would like to adopt digital marketing in achieving their overall marketing goals.

We make it easy for businesses to generate ROI on their digital marketing.
Contact us now to build a profitable digital strategy for your business!

Imaad Khan is the Chief Inbound Strategist at AI Digital. He has multiple graduate level qualifications in Digital Marketing and over 12 years of hands on entrepreneurial experience in Dubai. His passion is to create meaningful, effective and result oriented marketing campaigns for businesses. You will occasionally find him on online forums discussing weight gain without visiting the gym. You can connect with Imaad on Twitter.

As a digital marketing strategist at AI Digital, my job is to educate our clients on how best they can include social media in their marketing strategies. I talk to clients who say things like ‘I’ll put the money, but how sure are you about the results?’ And I have an answer for them.

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Being on social media earlier was an aesthetic component of your branding where a Facebook page and an Instagram account would make your brand look good. But now, this has changed. Social media accounts have become lead magnets and if you use them right, you’ll make more customers online than you’ll make offline.

In this post, I’ll show you 3 ways in which you can use social media to build a high value audience for your business.

1. Join Communities:

According to Randy Hlavac, Author of the book Social IMC and a prominent thought leader in social media marketing, people join online communities for two reasons.

First, as a part of a passion group, where they talk about the things they love and are passionate about. For example, a dog lover would join a community where people talk about their dogs and the way they care for them.

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Second, due to a trigger event that they need help with. This is probably a one-off event which they need help with and look for experts online who can help them. For example, someone who has a tooth-ache would join a group that gives instant tooth-ache remedies. These people do not have a need to stay in the group or forum in the long term. Some people just do a quick Google search and find their answers.

You will have to find out which category your product or service fits in. Once you understand whether your product/service is either a passion item or a trigger event item, join the groups or forums or communities where your potential customers are likely to be. Find out what their pain points are and how your product/service can solve those problems. Guide your prospects through the purchase journey and nurture their intentions to buy from you.

I will soon post a detailed article on how communities work in favour of your business. Subscribe here to also get a video right in your inbox.

2. Build Your Brand Authority

You run a business because you believe that your product or service is changing the lives of your customers. You’ll need to tell them how exactly you’re doing that.

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Okay, you’ve joined these communities and now you know where your customers are going to solve their problems. What happens next? They still don’t know that you exist. You’ll need to change that. Start identifying the problems of your customers. Start answering their questions and clarifying their doubts. Show them how you as a business are capable of helping them out and how your product or service will change their lives for the better. Yes, it’s not as easy as it sounds, but if you are consistent enough to stay on the top of their minds by helping more people in these communities, you’ll soon be recognized as a community leader and your prospects will trust you. They’re more likely to buy from you when they trust you.

Click here to request a detailed video on how you can build brand authority. I’ll send it right to your inbox along with a detailed article on the same.

3. Encourage Website Visits

Yes, your website is where all the magic happens. In everything you do with your social media, you will need to make sure that your prospects visit your website at least once for at least more than 1 second. How does this help? You have now made sure that your website visitor falls under your visitor database and you can track their interaction with your website. By analysing their movements on your website, you will get a better understanding of what they’re looking for and where they are in the purchase journey.

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If a website visitor visits your About Us section, they just want to know about your business and how you can help them. But if they move around your Products or Services pages more often, then they’re contemplating which product or service is most suitable to them. If they move from the Product page to Pricing page, they’re convinced that your product fits their requirement and want to know details about how much it would cost them. This is however a very simplified assumption and complex scenarios can be thought of. Depending on their interaction on your website, you can market to your customers with relevant offers and promotions. This process of marketing to your website visitors is known as Remarketing or Retargeting.

Here’s an article on how a Remarketing/Retargeting strategy can help your business. I’ve made a detailed video explaining how we do it at AI Digital and how you can do it for your business as well. Click here to get it in your email inbox.

The steps mentioned above need to be done carefully and consistently. There is no shortcut to earning your customers’ trust through social media and digital marketing.

Here are 3 things I advise you to do right now to start making the most out of social media:

  1. Join Groups and Forums – Remember, birds of a feather flock together. Find groups whose members are your potential customers.
  2. Build Brand Authority – Start answering the toughest questions your prospects are asking in these groups. If you don’t know the answer, find out. You will earn their trust when they know you have the answer to your problems.
  3. Install Tracking Codes – Make sure that your website gives the information your customers are looking for and not what you want to show them. With tracking codes, you’ll be able to notice the movement of your website visitors through the information they want to see. Track this movement and remarket to them. They don’t need to do a purchase in their first visit. But bringing them closer to that purchase should be the job of your website.

Also, here’s a bonus starter pack to help you get great results in your social media marketing efforts.

Our community building and remarketing services are specifically designed for Dubai businesses.
Contact us now to build a winning digital strategy for your business!

Imaad Khan is the Chief Inbound Strategist at AI Digital. He has multiple graduate level qualifications in Digital Marketing and over 12 years of hands on entrepreneurial experience in Dubai. His passion is to create meaningful, effective and result oriented marketing campaigns for businesses. You will occasionally find him on online forums discussing weight gain without visiting the gym. You can connect with Imaad on Twitter.

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Are you a business owner in Dubai and looking to make the best use of social media? Ever wondered how your competitors are attracting customers to their social media pages?

Are you asking yourself “how can I build my online presence and how can I be good at it?“. If this is what is worrying you, we have a list of tools to reach the people that matter to you the most – your target audience.

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Consider your brand’s online marketing activities as a long-term process. It’s like a savings account. You keep adding to it and every month, you earn your interest. Social media requires a similar effort. You will need to keep constantly adding content to it and your audience will gradually recognize you as somebody who is the best at what they do.

It can get a bit disheartening when you keep posting but nobody notices. To help achieve the traction at an early stage, we have listed a few tools which can help you become a digital marketing rockstar for your business:

1. Klout

You don’t always have to create new content from your end. Or as we like to call it in Digital Marketing, ‘reinvent the wheel’. You just need to bring the most helpful and relevant content to your audience.

Klout’s explore function can help you find content on topics  that will work best for you. It shows you how the content has performed regarding shares & likes on various social media platforms based on the topic you select. If you have a unique idea, Klout can still help you validate it with similar search terms and their strength. Sign up for free and start exploring the topics that are performing well within your niche or interest.

2. Canva – Empowering the World to design

The free graphic design software, Canva helps you create engaging content by means of user-friendly features and functionality. It helps you create professional looking presentations, infographics, and all sorts of graphics like Certificates, Banner Images, etc. It helps you add visual images to your content which can be shared with your followers on all the social media platforms.

With an ever-growing collection of designs present on Canva, it gives you the perfect option to market your product with ease. The photo editor option makes it easy for you to perform any changes to the image you upload. The engaging content published via Canva will help you reach your targeted audience. You can sign up for free and start creating awesome posts.

3. Crowdfire


Crowdfire is an app which can help you grow your business on many social media platforms. Through Crowdfire, you will know who follows you and who doesn’t. It will also tell you who has recently unfollowed you.

Crowdfire simply lets you understand more about user engagement. With its help, you can manage your social presence and also understand your social analytics. As of the latest update, it allows you to even connect with your company’s blog, all the key social media accounts, WordPress blog and Shopify account as well. Kickstart your marketing activities by downloading the Crowdfire app for free.


When should you hire a digital marketing agency for your business?

At an advanced stage of marketing, promoting your business locally and/or on the global level can be challenging and it should be best handled by a professional digital marketing agency.

You will find it interesting to do your own digital marketing. However, hiring a digital marketing firm can help you achieve great strategic success in the long run. At AI Digital, we offer affordable services just for your business in Dubai. We have a team of online marketing professionals, writers and designers who are highly qualified to deliver only the best quality work. We’ll help make your brand in Dubai stand out from the rest of your competition.

Our content, inbound and social media services are specifically designed for Dubai businesses.
Contact us now to build a winning digital strategy for your business!


Imaad Khan is the Chief Inbound Strategist at AI Digital. He has multiple graduate level qualifications in Digital Marketing and over 12 years of hands on entrepreneurial experience in Dubai. His passion is to create meaningful, effective and result oriented marketing campaigns for businesses. You will occasionally find him on online forums discussing weight gain without visiting the gym. You can connect with Imaad on Twitter.