3 Ways to Fix a Broken Social Media Strategy

Social media marketing is more than just a strategy, it’s a way of life. Embracing this fact sooner will enable you to do it right. I meet businesses that ask me what their ‘strategy’ should be and I say, just be yourself. How hard can that be?

In a previous article, I spoke about the simplicity of social media and how a fruit vendor in India taught us how to do it right. He just kept it simple and posted a Whatsapp status of his fruit and people saw it. They also bought from him seeing a new fruit on his status update every day. That was his way of reaching out to his target audience and selling to them.

Expanding on this discussion, your social media marketing is broken if your Facebook page or Instagram account or your Google ads aren’t bringing you any customers. Let’s face it, this is why we’re on social media, right? To get customers online.

I’ve identified 3 sure fire ways of fixing a broken social media marketing strategy. Make them part of your daily routine and you shall reap the benefits long into the future of your business.

1. Create Content Regularly:

I know you’ve heard this many times before, but please pay close attention to what I’m saying. Creating content regularly is like going to the gym. It’s difficult to maintain a regular routine, but when you do, you’ll see the benefits after each workout.

These are the few things you must be doing on a weekly basis:

  • Publish at least 1 article for your blog
  • Upload at least 14 original posts on your Instagram account
  • Connect with at least 1 prospective customer on LinkedIn
  • Do an Instagram or Facebook Live broadcast with 1 helpful tip for your customers and prospects

After you’re done with this, you have to engage your audiences daily with the content you’ve created. 80% of your time must be spent in marketing your services and only 20% of it in creating content. Be consistent and create even if you don’t feel like it. Missing one day will set you back by a full week.

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2. Don’t Camouflage:

You can learn from your competitors, but don’t do everything they’re doing. What works for them may not work for you. Moreover, this just makes you invisible in the huge stream of posts on your customers’ news feeds.

In order to be highly visible, you’ll need visual content that is highly appealing. Make sure you work with colours, textures, moving graphics, etc. According to Erik Qualman, the attention span of a typical human consumer is 7 seconds as compared to 8 seconds of a goldfish. So be highly visible, be seen at regular intervals and be consistent.

3. Network on Social Media:

Your business is on social media so that people can talk to you. So talk to them. I see a lot of businesses who don’t open their inboxes for days together. This will kill your business.

Also, make it a point to join communities, forums and groups where your customers come to get their information. Answer their questions and solve their problems. Appreciate their work and congratulate them whenever they do well. Keep them engaged. This will only keep you on the top of their mind. As Michael Stelzner, the founder of Social Media Examiner says, “Don’t expect to get anything in return. Just give.”  

You will need to meet and interact with new people regularly because when they trust you, they will open up their network to you.

To sum it up, all you need are three simple changes in your social media lifestyle.

  • Create Content Regularly
  • Be Highly Visible
  • Meet New People

These changes will not only help you in getting your social media strategy right, but they will also make you highly effective in attracting the right audience to your business

If you want to commit yourself to doing social media marketing the right way, get in touch with us. Let’s talk and see how we can streamline your social strategy.

Imaad Khan is the Chief Inbound Strategist at AI Digital. He has multiple graduate level qualifications in Digital Marketing and over 12 years of hands on entrepreneurial experience in Dubai. His passion is to create meaningful, effective and result oriented marketing campaigns for businesses. You will occasionally find him on online forums discussing weight gain without visiting the gym. You can connect with Imaad on Twitter.

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